More on helping the needy

I just saw a commercial for (I believe) a local company that has instituted an awesome plan. The company does heating, plumbing, cooling, etc... type work and offers reduced prices on their services in exchange for at least five canned goods. The commercial advertised $50 off ($97 to $47) an air conditioning repair or $50 off any other service. This concept may not be new but its new to me. It seems like an excellent way not only to help the needy but also to set an example for the community. Good for them!!