Evangelization

The past couple years (i.e. at Franciscan) I've really been trying/struggling to find a balance between becoming a better person interiorly and making sure to manifest my faith exteriorly. I've always felt guilty about not truly evangelizing. In a way I guess I feel guilty about not sharing the great truths of our faith. Since I've rediscovered my faith I have tried to lead by example but I don't think that's good enough any more. A while back I was thinking that most of my good friends back home probably don't know that I'm a devout Catholic. That was like a slap in the face to me. I want people to know that I'm Catholic and that I love it!
What I mean by "finding a balance" between personal growth and evangelization is that when I would feel that desire or call to bring others to Christ and witness to His love, I never felt like I had the right tools, so I would insead just focus on my own conversion. It was like a tug-of-war between these two different, but very important, things. On the one hand I really wanted to talk to people about my faith but at the same time I felt totally ill-prepared to do so. But then as I would work to become more knowledgable or courageous I would start to feel guilty because I knew I wasn't doing much to advance God's kingdom. Then just the other day it suddenly all made sense. There was nothing wrong with me focusing on myself because that's what I had to do. I felt ill-prepared because I was! And there isn't anything wrong with that. God was making sure that I was ready. I don't mean to say that I have every answer or even that I have total confidence, but I do believe that I have been given sufficient tools.
Well the reason I started this post is because I have one friend in particular who I feel especially called to evangelize too. The problem isn't so much that I'm afraid to make a move but rather what move to make. I want to be prudent about how I approach this. Recently I've decided that the best thing to do would be to introduce him to my faith via a book. Which leads to you. Can anyone recommend a good book for this sort of situation. This person has little to no knowledge of Catholicism or probably of Christianity in general. He's a "typical" fun-loving, no consequences kind of person. I don't think he is anti-religious but rather lives a "ignorance is bliss" type of life. My first thought for a book was Orthodoxy but I'm not sure. I want something that will keep his attention all the way through.